MySpace To Post Super Bowl Commercials

January 28th, 2008

"MySpace...is posting all of the commercials broadcast during the game on a special section of the social-networking site at no extra charge to those advertisers.  Google's YouTube, Time Warner's AOL and Yahoo are doing the same for their commercial polls.  Hosting these sites build viewer traffic, which then allows them to sell more paid advertising." -- The Wall Street Journal

Wellness Trend

January 28th, 2008

With the rising costs of healthcare and fewer companies covering insurance costs, consumers are increasingly interested in wellness information. Staying well, means staying away from doctors, which means saving money. Healthcare-associated brands are recognizing this need for health and wellness information and they are finding ways to become the consumer resource for this information. The newest "brand" to jump on this bandwagon is the Lance…

On Reading

January 28th, 2008

I'll admit it. I bought the Amazon Kindle, the electronic reader that received much hype and not-so-great reviews. And, I'll admit that I love it. But, I am a reader. I read a lot and I read fast. I also travel pretty frequently. So, the idea of a device that holds 200 books that I can purchase for $9.99 each was appealing to me. The…

Dying Young

January 28th, 2008

From left: Chris Jackson/Getty Images; Legends Archive/Reuters; Bettman/Corbis As we mourn the recent loss of Heath Ledger, his "transformation is already under way, from acclaimed actor to most-searched Internet term, from film start to cultural touchstone" reports the New York Times. "The unintended death of someone with so much to live for captivates the public...In generational terms, the death of a contemporary most frightens the…

Boys Do Cry, But Only At Fiction

January 28th, 2008

In BusinessWeek: "They may say they hate chick flicks, but men can enjoy stories about sacrifice, love, and empowerment, a new study shows. The key, say three marketing professors in February's Journal of Consumer Research, is keeping the story unreal. The researchers had undergrads read adaptations of poignant stories by O. Henry and others, presenting them as TV scripts. Males showed more empathy and involvement…

The Oscar Economy

January 28th, 2008

Reported in BusinessWeek: "There's big money at stake if the Feb. 24 awards ceremony gets scotched. $4 million worth of post-Oscar parties. $5.5 million in media coverage. $26.5 million in limos, security, personnel, and gifts for the nominees. $51 million for the main broadcast in the Kodak Theater, along with side events. $54 million in spending on radio, TV, print, and outdoor campaigns by studios…