January 31st, 2008

Seen This?

The Wall Street Journal is going social, as reported by Brandweek:

“Using SeenThis?, built by the social networking technology developer Loomia, members of Facebook, and eventually various other social networks will be able to receive notifications on what Journal content their friends are reading or sharing – while logged into those sites or visiting WSJ.com. Those users will then be able to check out those articles themselves for free (without having to leave their networking site of choice), and share them with others. For example, a user might receive a notice of the top five articles read by members who attend his or her college.”

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