Comments on: Viral Marketing Campaign for the Dark Knight to Continue? http://www.msadverthinker.com/2008/01/25/viral-marketing-campaign-for-the-dark-knight-to-continue/ Fri, 05 Dec 2008 11:47:27 +0000 http://wordpress.org/?v=2.5 By: Marketing, Heath Ledger and ‘The Dark Knight’ « Lance Turner http://www.msadverthinker.com/2008/01/25/viral-marketing-campaign-for-the-dark-knight-to-continue/#comment-8 Marketing, Heath Ledger and ‘The Dark Knight’ « Lance Turner Fri, 01 Feb 2008 18:55:29 +0000 http://www.msadverthinker.com/2008/01/25/viral-marketing-campaign-for-the-dark-knight-to-continue/#comment-8 [...] on February 1, 2008 by lanceturner Ms. Adverthinker, a local advertising/marketing blogger, has been thinking on this, and now Slate magazine wonders how film execs will market “The Dark Knight” after the [...] […] on February 1, 2008 by lanceturner Ms. Adverthinker, a local advertising/marketing blogger, has been thinking on this, and now Slate magazine wonders how film execs will market “The Dark Knight” after the […]

]]> By: Mr. Smarty Pants http://www.msadverthinker.com/2008/01/25/viral-marketing-campaign-for-the-dark-knight-to-continue/#comment-2 Mr. Smarty Pants Sat, 26 Jan 2008 17:41:18 +0000 http://www.msadverthinker.com/2008/01/25/viral-marketing-campaign-for-the-dark-knight-to-continue/#comment-2 The marketing of the film, currently in post-production, has been thrown into turmoil, the trade paper Variety notes. The early push for the film has focused on Ledger's villainous Joker character, including a poster with a shrouded Joker scrawling "Why So Serious?" in blood on misty glass. The film's studio, Warner Bros., recently restructured its marketing department, Variety reports, after the departure of the executive who helped create the "Dark Knight" campaign. The trade paper speculates that the marketing campaign will be changed abruptly. I personally think they will end up focusing on the Batman character for the remainder of the campaign as the release date approaches, then through media channels spin it to be a celebration Heath Ledger's last performance and numbers will sky rocket. I think it would be impossible to measure the effect of his death on the numbers of the film because, first it's a sequel of a of an already successful franchise, and second it's was already going to have a huge turnout being released in the middle of a blockbuster summer. So we might not be able to see the effects, or at least measure them, but they will be there. I bet the week before the release Heath Ledger's death pops back up in the news on every media outlet. The marketing of the film, currently in post-production, has been thrown into turmoil, the trade paper Variety notes.

The early push for the film has focused on Ledger’s villainous Joker character, including a poster with a shrouded Joker scrawling “Why So Serious?” in blood on misty glass.

The film’s studio, Warner Bros., recently restructured its marketing department, Variety reports, after the departure of the executive who helped create the “Dark Knight” campaign.

The trade paper speculates that the marketing campaign will be changed abruptly. I personally think they will end up focusing on the Batman character for the remainder of the campaign as the release date approaches, then through media channels spin it to be a celebration Heath Ledger’s last performance and numbers will sky rocket.

I think it would be impossible to measure the effect of his death on the numbers of the film because, first it’s a sequel of a of an already successful franchise, and second it’s was already going to have a huge turnout being released in the middle of a blockbuster summer.

So we might not be able to see the effects, or at least measure them, but they will be there. I bet the week before the release Heath Ledger’s death pops back up in the news on every media outlet.

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