Seen This?

January 31st, 2008

The Wall Street Journal is going social, as reported by Brandweek: "Using SeenThis?, built by the social networking technology developer Loomia, members of Facebook, and eventually various other social networks will be able to receive notifications on what Journal content their friends are reading or sharing – while logged into those sites or visiting WSJ.com. Those users will then be able to check out those…

Advertising Makes Bad News Worse

January 31st, 2008

Reported in Brandweek: What should a company do when negative news is being reported about the company? "One school of thought is that maintaining or increasing advertising during such a time will drown out the bad news. The alternative--pulling advertising--seems pretty risky. Nevertheless, a new study that ran in December's Journal of Advertising Research suggests that's exactly what you should do while the bad news…

Tom Green – The Channel

January 31st, 2008

Tom Green, the comedian who has had a few television talk shows already, has launched an Internet-based talk show.  Here is what the site says about it: "Tom Green Live is a LIVE Internet-based talk show featuring celebrity guests, hosted by comedian Tom Green, from his living room…yes, his actual living room. The show is LIVE at TomGreen.com, The Channel, from 8pm-9pm Monday through Friday.…

Green Building Craze

January 30th, 2008

It is hard to pick up a publication these days without there being some story on the "green movement." New construction is one way in which companies can join the green movement and it turns out, old buildings can be green too. In Sunday's New York Times, there was an article on how existing buildings can be "greened": "As more companies look to reduce waste,…

The Technological Future

January 29th, 2008

The Wall Street Journal had a great article in yesterday's edition with predictions about the ways in which technology will change our shopping behaviors, learning tools and entertainment methods.  It is a long article, but I encourage you to read it if you have the time.  Here are some highlights from the intro to give you a little taste: Televisions that project 3-D images into…

Elf Yourself Successful?

January 28th, 2008

You betcha. At least according the Ad Age. Here are the stats on the ElfYourself viral campaign by OfficeMax: 26.4 million people, nearly 1 in 10 Americans visited the site. 2,614 years--if you were to add up all the time people spent on the site this year. 123 million elves created this year; compared to 11 million last year. 508%--the site's market share growth over…